A bold and contemporary web template designed with the intention to be adapted to a bicycle brand and or any other e-commerce product or store. The design captures the audience with the use of bold imagery, texture, icons and carefully selected typography.
> Design
> Art Direction
> UI Design
Design and develop various promotional campaign material for Australian bicycle retailer, Bicycle Superstore. These included posters, print ads, flyers, web banners, EDMs and social media artwork.
> Art Direction
> Design
A modern template designed with the intention to be adapted to a winery and or any other food and beverage establishment. The design captures the audience with the use of bold imagery, icons and carefully selected typography to provide a contemporary look.
> Design
> Art Direction
> UI Design
M&L Hospitality is a private international real estate investment firm. Specialists in investing in some of the most successful and promising hotels across Asia-Pacific and Europe which include the Hilton, Ibis and the Hyatt.
The intention was to develop an easy to use portfolio to profile the firm and its assets to potential stakeholders and banks. The website redesign was designed to appeal to corporate professionals with a focus on photography, summarising key information and capturing enquiries.
> Front End Digital Design
> UI Design
All Bars & Racks manufacture high quality exterior accessories such as tray bodies, sports bars, nudge bars, side steps and racks. Their main target audience are tradespeople and vehicle dealerships.
The aim of the redesign was to simplify the process of finding an accessory for a specific vehicle at a basic level. It was also important to focus on visual reference as most customers can't visualise an accessory on their vehicle until they see something similar.
In order to achieve the brief, side panel navigation was introduced, integrated with vehicle filters. Upon selecting a vehicle, results would show gallery images, arranged into product categories of accessories available for that vehicle that have been fitted prior.
> Front End Digital Design
> UI Design
Various EDM designs completed for clients to relay, sell and or reinforce their campaign message.
> Art Direction
> UI Design
Development of digital information guides to advertise the value of the many services offered to potential WME clients. This includes content marketing, infographics and SEO services such as Google Adwords.
> Art Direction
> Design
> Typography
Assisted property marketing agency, IdeasLab with the design and marketing of 64 high-end apartments situated in Preston, Victoria. Marketing material included 52 page sales brochure, agents sales book, EDM, DL flyers, billboards, display suite wall graphics and hoarding graphics.
Desktop and mobile versions of financial website, Capify, developed to help businesses across the globe by providing simple, quick and responsible access to capital.
Assisting the design and marketing team with internal and external marketing collateral related to both print and digital environments. Preparing and designing key management presentations for Australia Post and StarTrack board.
Dealing with national key stakeholders to analyse briefs and assist in the design and development of marketing collateral for the annual RACGP conference. Furthermore, assisting on the design event branding, flyers, awards, ceremony booklets, interactive forms, website graphics and online interactive illustrations.
Colorist reference manual shipped with the DaVinci Control Surface product. Featuring over 600 pages to help you learn the world's most advanced color correction and online editing system for Mac OS X, Windows and Linux computers!
> Art Direction
> Design
> Project Management
Blackmagic Design is one of the world's leading innovators and manufacturers of creative video technology. After working there for 5 years as Graphic Designer / Art Director. I was fortunate to work on many different projects. My role was to conceptualise, design, art direct and develop visual marketing communications for consumers worldwide. Projects involved designing retail product packaging, brochures, catalogs, magazine advertisements, illustrations, product manuals, direct photo shoots and design and prepare all print artwork files for international trade show booths.
> Design
> Art Direction
> Illustration
> Project Management
Assisted in the design and development of Firefly car rental agreement in the form of a DL brochure
Approached by street wear brand, Fifty Aces to produce their 2013 Spring Lookbook. The "Live Wild" theme represents the nature of the tattoo inspired graphic prints available. The aim was to align with the minimalistic brand image by complementing the style with contemporary typography without losing the emphasis on the clothing.
> Art Direction
> Design
> Photography
> Retouching
Desktop and mobile versions of website developed with the aim of generating interest from potential students looking for a career in personal training
I believe a foundation for consistent performance in the creative industry is based upon three core values - Passion, Evolution and Respect. A personal project which shares my ideals towards design solutions in order to exceed the clients’ expectations.
> Art Direction
> Design
> Illustration
> Paper Craft
> Photography
> Retouching
A personal ambigram logo identity with a creative approach to a monogram solution. The visual identity uses the initials of my name which provides a symbolic representation that can be read at different orientations and still retain meaning. The font of the associated typography has been selected in order to compliment the visual design.
The logo is intended to resemble pushing the boundaries (C) and thinking outside the box (S).
> Concept
> Art Direction
> Design
Photography projects experimenting with food, lighting and reflective surfaces.
> Styling
> Photography
> Retouching
Collection of logos that I have made in the past for clients.
> Concept
> Art Direction
> Design
Collection of personal photography projects.
> Styling
> Photography
> Retouching
